I am an apple user for several years, having an apple product is really classy and the quality of its camera is incomparable. Having an iPhone cost me several bucks for the charger and of course, who would get over those cute cases for iPhone? Seeing my friends use Samsung products which are very friendly and they can share music, pictures and everything in a snap, not like apple, makes me wanna switch to Samsung immediately. Also, apple's battery life is shorter than of Samsung, it drains quickly especially with the new iOs 11. Its style is classy and really handy but it dies after using several apps for at least 10 minutes, while Samsung there helps you interact and do a lot of things with your phone. There are a lot of pros and cons between the products and the competition is really tight for years, but as an apple user, I prefer Samsung.