I just think the main reason why Blackberry is not that popular because they lack the aggressiveness of promoting itself. They need to work on their mainstream market as well. For me, Blackberry still has that spark in it. They just need to take pride of it and add more features that could capture everyone's attention. I once used Blackberry and I personally loved it. It's very attractive and find it very elegant and easy to use. I still love its keypad.